Isuzu sales seen hitting new high of 210,000 this year


THE NATION: Tripetch Isuzu Sales Co expects to see its sales reach a new high of 210,000 units this year due mainly to the launch of the redesigned Isuzu D-Max pickup in October 2011, last year's floods and the government's first-time-car-buyer tax break.

Tripetch president Hiroshi Nakagawa said the overall Thai automotive industry had expanded to record highs, and Isuzu's sales volume had also grown to its highest point this year.

At the end of September, Isuzu sales already totalled 200,000 units, compared with 130,00 for all of last year. Its previous sales record was 160,000 units in 2005.

Because of high demand for its pickups and a delivery delay of three to four months after last year's floods, Isuzu recently raised its production capacity through a new Bt6.5-billion plant at Gateway City Industrial Estate. The new plant commenced production last month.

Isuzu also has a plant in Samut Prakan. When production at the two plants is fully merged in February, annual production capacity will reach 400,000 units.

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