GM Thailand Looks for Piece of Growing SUV Market


Edd Ellison write for WARDS AUTO:

General Motors’ body-on-frame Chevrolet Trailblazer pitches the auto maker into an emerging segment here.

Bowing at the Bangkok International Motor Show earlier this year, the new model is aimed squarely at the Toyota Fortuner, which arrived in the market in 2005 and has dominated the D-class SUV segment ever since.

The Trailblazer, a spin-off from the Colorado pickup, follows the Fortuner game plan, which was derived from Toyota’s Hilux pickup and has proved a success for the auto maker not only here but throughout the Association of Southeast Asian Nations region.

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