Competing on price or value: Which offers the best opportunity for profit?


Recommended reading about "price defending techniques".

Many processors and mold manufacturers get caught in the low-price trap and are forced into defending their price without data to back up why their price is the best value for the money.

While emulating Wal-Mart in some operational aspects might be a good thing, processors and mold manufacturers often get caught in the low-price trap that is probably only good in the retail setting. News flash: There are no Blue Light specials in processing or mold manufacturing.

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